Title: Human Capital to National Competitiveness: Talent Management in India’s IT Sector by 2047

Authors: Anamika Sen & Dr. Prateek Verma

Title: Working Capital Management and Profitability: Evidence from Indian Manufacturing Firms

Authors: Shruti Anand, Dr. Janani Ravinagarajan & Dr. Devi M. S.

Title: Determinants of Sustainable Lifestyle Adoption Intention: An Empirical Study among Consumers in North Kerala

Authors: Nimisha Balagopalan & Dr. M.Jeyaramya

Title: Connected, Compared, and Career-Ready: The Impact of Social Media on Graduates’ Well-Being, Academic Outcomes, and Employability

Authors: Prashant Sharma & Dr. Vijay Laxmi Choudhary

Title: Health-Related Perceptions of Online Food Delivery Applications among University Students in Rohilkhand Region: A Health Belief Model Based Descriptive Study

Authors: Kunwar Ankush Saxena & Prof. (Dr.) Raj Kamal

Title: COVER PAGE

Title: CONTENTS

Title: Training and Development and Employee Performance in Public Administration: The Mediating Roles of Employee Competency and Employee Engagement in the Ministry of Women and Child Development

Authors: Dr. Hemant Singh Panwar & Nikita Dadhich

DOI: 10.62823/IJARCMSS/9.3(III).9428

DOI URL: https://doi.org/10.62823/IJARCMSS/9.3(III).9428

Title: The Role of Artificial Intelligence in Modern Marketing

Authors: Dr. Anand Muley

DOI: 10.62823/IJARCMSS/9.3(III).9429

DOI URL: https://doi.org/10.62823/IJARCMSS/9.3(III).9429

Title: Unequal Geographies of Reproductive Autonomy: Spatial Reproductive Justice in India

Authors: Aparna Misra

DOI: 10.62823/IJARCMSS/9.3(III).9430

DOI URL: https://doi.org/10.62823/IJARCMSS/9.3(III).9430

Title: Event Marketing in the Digital Era: Examining Its Influence on Customer Experience and Buying Decisions

Authors: Chanchal Mishra & Dr. Arpit R. Loya

DOI: 10.62823/IJARCMSS/9.3(III).9431

DOI URL: https://doi.org/10.62823/IJARCMSS/9.3(III).9431

Title: Capacity without Generation: A Comparative Analysis of India's Installed Power Capacity and Electricity Generation Mix, 2014-2026

Authors: CA (Dr) Sumit Bishnoi

DOI: 10.62823/IJARCMSS/9.3(III).9432

DOI URL: https://doi.org/10.62823/IJARCMSS/9.3(III).9432

Title: Firm Size and Digital Distribution Strategies in Heritage Hotels: Evidence from Rajasthan, India

Authors: Dr. Ankita Chaturvedi & Vishakha

DOI: 10.62823/ijarcmss/9.3(III).9439

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9439

Title: GST 2.0 Revenue Trends in Rajasthan: An Analytical Study with Reference to National Trends(October 2025 – June 2026)

Authors: Krishan Sharma & Dr. Mohit Jain

DOI: 10.62823/ijarcmss/9.3(III).9440

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9440

Title: Athleisure in the Age of Influence: Analysing the Role of Celebrity and Influencer Endorsement in Shaping Cross-Generational Consumer Behaviour in India's Digital Marketplace

Authors: Arzoo Bansal & Dr. Jasvir S. Sura

DOI: 10.62823/ijarcmss/9.3(III).9441

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9441

Title: Leadership Behaviour Among Tribal Women: A Critical Review of Literature

Authors: Princy Kujur & Dr. Usha Kiran Agrawal

DOI: 10.62823/ijarcmss/9.3(III).9442

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9442

Title: A Review of Traditional and Machine Learning Approaches in Loan Default and Fraud Detection

Authors: Shama Rani

DOI: 10.62823/ijarcmss/9.3(III).9443

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9443

Title: Digital HRM and Psychological Capital as Drivers of Resilience: A Study of Public and Private Sector Banks in Kerala

Authors: Malavika B & Dr. Jipin V Jimmy

DOI: 10.62823/ijarcmss/9.3(III).9455

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9455

Title: The Impact of Artificial Intelligence on Consumer Behaviour in E-Commerce: A Study in Chennai City

Authors: Ms. Keerthana B & Dr. S. Jayakani

DOI: 10.62823/ijarcmss/9.3(III).9456

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9456

Title: Socio-Economic Heterogeneity and Mutual Fund Investment Patterns among Investors in Thiruvananthapuram District

Authors: Muhammed Riyaz H & Dr. M Jenifer Ezhilarasi

DOI: 10.62823/ijarcmss/9.3(III).9457

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9457

Title: A Study of Occupational Health Hazards among Workers in Ceramic Factories of Uttar Pradesh

Authors: Prof. Jitendra Kumar & Anjali Sharma

DOI: 10.62823/ijarcmss/9.3(III).9458

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9458

Title: A Conceptual Comparison of Digital and Physical Sensory Marketing: Implications for Customer Experience and Purchase Decision

Authors: Sharon Preethi M & Dr. L. Jalaja

DOI: 10.62823/ijarcmss/9.3(III).9459

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9459

Title: Towards Sustainable Agriculture: Farmers’ Motivations and Constraints in the Adoption of Organic Farming in Punjab and Rajasthan

Authors: Lakhveer Singh & Dr. Navkiranjit Kaur Dhaliwal

DOI: 10.62823/ijarcmss/9.3(III).9460

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9460

Title: The Effect of Hybrid Work Arrangements on Employee Engagement: The Mediating Role of Work-Life Balance

Authors: Kaviyan.R & Dr. Kabirdoss Devi

DOI: 10.62823/ijarcmss/9.3(III).9461

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9461

Title: Examine the Influence of Social Media Advertising on Consumer Purchase Intention through AIDA Model

Authors: Kamalakannan.P & Dr. Kabirdoss Devi

DOI: 10.62823/ijarcmss/9.3(III).9462

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9462

Title: Programmable Central Bank Digital Currency in India: A Theoretical Framework for Balancing Digital Governance, Financial Inclusion and Financial Autonomy

Authors: Hema Singh & Dr. Jyoti Shukla

DOI: 10.62823/ijarcmss/9.3(III).9463

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9463

Title: Transforming Online Shopping in India Through Augmented Reality: A Consumer-Centric Analysis of Technology Adoption and Acceptance

Authors: Dr. Nisha

DOI: 10.62823/ijarcmss/9.3(III).9464

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9464

Title: Digital Payment Ecosystems and Consumer Trust: Evidence from Rural India

Authors: Dr. G. Alice Joy

DOI: 10.62823/ijarcmss/9.3(III).9465

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9465

Title: Demographic Differences in OTT Continuance Intention and Perceived Algorithmic Intrusiveness

Authors: Dr. Reshma Pillai S, Dr. Vineeth Chandra K. S, Dr. Vishnu P. & Ms. Anjali S.

DOI: 10.62823/ijarcmss/9.3(III).9466

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9466

Title: Impact of Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) on Trade and Commerce of MSMEs in India: A Multidimensional Empirical Analysis

Authors: Dr. Monika Panchal & Prof. Shurveer Singh Bhanawat

DOI: 10.62823/ijarcmss/9.3(III).9467

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9467

Title: Bibliometric Analysis: Mapping the Artificial Intelligence and Labour Dynamicsin the Indian Context

Authors: Madhuri Jyothi Rani & Dr. Kirti Deswal

DOI: 10.62823/ijarcmss/9.3(III).9468

DOI URL: https://doi.org/10.62823/ijarcmss/9.3(III).9468