Title: A Study on the Growth of UPI Transactions and Its Impact on Consumer Spending Behaviour: Evidence from Bengaluru Rural District

Authors: Dr. Srinivasa.M

DOI: 10.62823/JMME/16.01(II).8733

DOI URL: https://doi.org/10.62823/JMME/16.01(II).8733

Title: The Impact of Job Stress and Job Insecurity on Job Performance in MSMEs: Mediating Roles of Organizational Trust and Employee Motivation

Authors: Mr. Ullas E. G. & Dr. S. N. Venkatesh

DOI: 10.62823/JMME/16.01(II).8734

DOI URL: https://doi.org/10.62823/JMME/16.01(II).8734

Title: Impact of UPI and Digital Payments on Banking Transactions in India

Authors: Ms. A. Nandhini & Dr. R. Ganapathi

DOI: 10.62823/JMME/16.01(II).8735

DOI URL: https://doi.org/10.62823/JMME/16.01(II).8735

Title: From Followers to Buyers: Examining the Influence of Parasocial Interaction on Consumer Purchase Intentions in Influencer Marketing

Authors: Anuradha

Title: COVER PAGE

Title: CONTENTS

Title: AI-Enabled Strategies for Developing Communication Skills

Authors: Dr. Vinod Kumar Bairwa

Title: Influencer Marketing and Purchase Behavior among Gen Z and Millennials

Authors: Nivedita Jhala & Dr. Pratima Rawal

DOI: 10.62823/JMME/16.01(II).8762

DOI URL: https://doi.org/10.62823/JMME/16.01(II).8762

Title: Task Technology Fit in Hotel Front Office Operations

Authors: Aashi Parekh & Dr. Girish Deore

Title: Evaluating the Operational Efficiency of Power Distribution Utilities (DISCOMs): A Case Study of Haryana

Authors: Miss Ravneet Kaur

Title: दादू दयाल का जीवन एवं दर्शन

Authors: डॉ. पीयूष कुमार पारीक (Dr. Piyush Kumar Pareek)

Title: सीकर जिले में कृषि उत्पादकता का भौगोलिक (स्थान-कालिक) विश्लेषण

Authors: पंकज एवं डॉ. एच.एन. कोली (Pankaj & Dr. H.N. Koli)

Title: पर्यावरण संरक्षण और सतत विकास में जनजातियों की भूमिका

Authors: राम खिलाड़ी मीना (Ram Khiladi Meena)

Title: संस्कृत और पौराणिक साहित्य के आलोक में पर्यावरणीय चिन्तन

Authors: डॉ. मिथिलेश कुमार (Dr. Mithilesh Kumar)

Title: Grassroots Political Movements and their Impact on Local Governance

Authors: Dr. Parmeshwari Bagra

DOI: 10.62823/JMME/16.01(II).8788

DOI URL: https://doi.org/10.62823/JMME/16.01(II).8788

Title: रोजगार योजनाओं का स्थानीय बाजार संरचना एवं व्यापारिक गतिविधियों पर प्रभावः रीवा जिले के संदर्भ में

Authors: सुमन शर्मा एवं डॉ. विद्युत प्रकाश मिश्रा (Suman Sharma & Dr. Vidhyut Prakash Mishra)

DOI: 10.62823/JMME/16.01(II).8789

DOI URL: https://doi.org/10.62823/JMME/16.01(II).8789

Title: Role of Green Marketing in Value Development

Authors: Mrs. Dimple Meena

DOI: 10.62823/JMME/16.01(II).8884

DOI URL: https://doi.org/10.62823/JMME/16.01(II).8884

Title: Impact of Self-Help Groups on Financial Inclusion and Rural Development: A Study of Gangoh Block, Uttar Pradesh

Authors: Palak Singhal, Dr. Somprabh Dubey & Prof. (Dr.) Devinder Narain

DOI: 10.62823/JMME/16.01(II).8885

DOI URL: https://doi.org/10.62823/JMME/16.01(II).8885

Title: Ethical Leadership and Employee Engagement: Psychological and Organisational Pathways toward Sustainable Organisational Effectiveness

Authors: Kunal Agrawal

DOI: 10.62823/JMME/16.01(II).8909

DOI URL: https://doi.org/10.62823/JMME/16.01(II).8909

Title: Environmental Stewardship in Corporate India: A Comparative Case Study Approach

Authors: Dr. Srilakshmi Ramu, Chavali Venkata Sesha Sreenidhi, Chavali Venkata Venu Sai Kartheek & Palak Nandkeuliar

Title: रीवा जिले में वनोपज आधारित रोजगार सृजन एवं आय वृद्धि के अवसरों का विश्लेषणात्मक अ/ययन

Authors: शिवानी सिंह एवं डॉ. मनीष कुमार शुक्ला (Shivani Singh & Dr. Manish Kumar Shukla)