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Authors: Dr. Srinivasa.M

DOI: 10.62823/JMME/16.01(II).8733

DOI URL: https://doi.org/10.62823/JMME/16.01(II).8733

Title: The Impact of Job Stress and Job Insecurity on Job Performance in MSMEs: Mediating Roles of Organizational Trust and Employee Motivation

Authors: Mr. Ullas E. G. & Dr. S. N. Venkatesh

DOI: 10.62823/JMME/16.01(II).8734

DOI URL: https://doi.org/10.62823/JMME/16.01(II).8734

Title: Impact of UPI and Digital Payments on Banking Transactions in India

Authors: Ms. A. Nandhini & Dr. R. Ganapathi

DOI: 10.62823/JMME/16.01(II).8735

DOI URL: https://doi.org/10.62823/JMME/16.01(II).8735

Title: From Followers to Buyers: Examining the Influence of Parasocial Interaction on Consumer Purchase Intentions in Influencer Marketing

Authors: Anuradha

Title: COVER PAGE

Title: CONTENTS

Title: AI-Enabled Strategies for Developing Communication Skills

Authors: Dr. Vinod Kumar Bairwa

Title: Influencer Marketing and Purchase Behavior among Gen Z and Millennials

Authors: Nivedita Jhala & Dr. Pratima Rawal

DOI: 10.62823/JMME/16.01(II).8762

DOI URL: https://doi.org/10.62823/JMME/16.01(II).8762

Title: Task Technology Fit in Hotel Front Office Operations

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Title: Grassroots Political Movements and their Impact on Local Governance

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