From the Last few years, the retail world saw significant changes driven by rapidly evolving consumers’ shopping behaviors, technological advancements and ultimately, the official rise of the online consumer. Online shopping is having very bright future. Perception towards online shopping is getting better in India. With the use of the internet, consumers can shop anywhere, anything and anytime with easy and safe payment options. Consumers can do comparison shopping between products, as well as, online stores. In present scenario customers are busy that they don’t have enough chance and time to go to shopping centers and purchase the things they need, everybody likes to do online shopping. Customer perception keeps on changing with time to time which is to be taken in the consideration. This study is intended to investigate the Consumers’ Perception towards Online Shopping.   
 
KEYWORDS: Consumers’ Perception, Online Shopping, Exploratory Study, Factor Analysis.

Introduction Online shopping is the system whereby buyers purchase products or service from a seller in the real-time, over the Internet. It is a type of electronic business. The origin and growth of Internet have been the biggest event of the century. E-commerce in India was started in 1999 to a period where one can sell and find all sorts of stuff from a high-end product to a meager peanut online. The process of making a decision is extremely similar whether the customer is offline or online. But some major differences are shopping environment and marketing communication. As far as online, when customers see standard advertisements or online promotion, these advertisements may pull in customers' attention and stimulate their interest for specific items. Whenever customers have enough information, they should look at to compare those choices of products or services. During the buying stage, product assortment, sale services and information quality appear to be the most vital point to help a customer to choose what item they should choose, or what seller they should purchase from. Post-purchase behavior will turn out to be more crucial after their online buying. Consumers sometimes have a problem or concern about the product, or they might want to change or return the product that they have bought. Thus, return and exchange services turn out to be essential at this stage.

       Rajan Anandan, VP &  Managing Director of Google India (2013) said “With approximately 8 million Indians shopping online in 2012, online shopping industry in India is growing rapidly and will continue to see exponential growth.”1

       This unexpected rise in the online transactions is due to technological advancement, change in the customer buying behavior and sometimes situational and cultural influences. The consumers’ attitude towards online shopping is the degree at which any person can access, browse, purchase, transact and repeat the same behavior. In this fast growing age, customers are motivated by the technology.