Digital Marketing means a platform of buying and selling of goods and services using internet media. The Global Economy has phenomenal change as a result of resolutions in Digital Marketing. Internet users are increasing day by day in Global Scenario. Digital marketing has grown unprecedentedly over the past 5 years in the world. The scope of digital marketing is very broad that it promotes the products and services as well as help in marketing them through wireless and electronic mail media. Digital Marketing is cost effective and time savvy technique. This research paper tells the impact of digital marketing on global economy. This study explains the importance and challenges of digital marketing. It is estimated that more than 288 million people are using internet for conducting business.
KEYWORDS: Digital Marketing, Global Economy, E-commerce, Economic Growth & Online Promotion.
Introduction In recent years, the process of marketing is phenomenally changed as a result of revolution in two areas: customer satisfaction of digital marketing and impact on global economy of digital marketing. The current trends of digital marketing are email marketing, mobile friendly etc. The importance of digital marketing is growing day by day. Digital marketing is time savvy technique of purchasing goods and services. Digital marketing is interest based marketing which helps to achieve marketing objectives. Digital marketing is revolutionizing the various industries like travel and tourism industry. The economy of various countries is affected with the growth of internet based digital marketing. Today, digital marketing has become one of the important areas for business all over the world. Digital marketing is tool of cost efficiency. In this marketing, customization becomes very easy and affordable along with low rates. In India, the boom of digital marketing has been seen by 2015 to 2020. The growth of different fields is occurred like e-commerce, e-advertisement, social media, search engine etc. Developed countries have mostly high literacy rate. According to WEF 2016 report, 33% of our country’s population is functionally illiterate ranked 95. The thirty three percent of young population of India don’t attend secondary education (ranked-103).
Digital marketing revolution includes training people. It opens the doors for jobs of information technology sectors. Indians are spending their time more than other countries like China and US, So researcher wants to study the importance and challenges of Digital Marketing and world economy. The electronic marketing helps to promote the sales of agriculture products, electronic products, garments, home appliances etc. Digital marketing has quality parameters, prices and time saving features etc. Country can boost export with the application of internet based marketing. The digital marketing is helpful to purchase the computer software. Digital marketing promotes the emerging technologies.
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