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INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE (IJARCMSS) [ Vol. 02 | No. 01 | January - March, 2019 ]

STUDY OF FACTORS CONTRIBUTING TO SUCCESS OF CULINARY INDUSTRY IN JAIPUR

Prof. Manoj Srivastava, Dr. Gaurav Bhattacharya & Dr. M.L.Vadera

The Culinary business is one of the businesses with high potential for expansion and growth in terms of profitability and satisfaction. In Jaipur, the majority of Culinary business being generated are by birthday parties for children, company dinner parties and wedding receptions involve between 20 to hundred or more guests. The business opportunities are excellent. Many entrepreneurs are emerging in the small business sector especially in the micro-business like culinary services and the objective of this study is to identify factors which would increase the rate of success and the ways to make these factors contribute to the profitability of the culinary business to aid entrepreneurs. The aim of this study is to describe the Success Indicators among culinary industry in Jaipur City. Specifically; it will answer to the following questions:

  • Demographics of the proposed Culinary business:
  • Base-line preparations done by the entrepreneur:
  • Immediate goals of the culinary business being set-up:

It is highly desirable for the entrepreneurs to seek such information which combine research with work experience, to provide a degree of certitude in an environment of uncertainty. The researchers aim to provide not only a frame of reference to embark on the risk venture of Culinary but also provide a foundation on which to build the business with informed reliability. The benefit of this research work is derived mainly from the thinking, market research and planning process which also provides the entrepreneur with motivation and confidence that gives impetus and a tangible goal to achieve by focusing their research and management capabilities. Ultimately, the purpose of this research was to study the key factors which could potentially affect the success of the entrepreneur in the culinary field.

 

Keywords: Culinary, Culinary Entrepreneurs, Challenges, Ensuring Factors.


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