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INSPIRA-JOURNAL OF MODERN MANAGEMENT & ENTREPRENEURSHIP(JMME) [ Volume 06 No. 01 January, 2016 ]

Awareness Level Of M-Commerce: With Special Reference To Indore City

Prachi Mishra, Dr. Rajendra Singh, Dr. Shailendra Mishra

Mobile commerce is a business model that allows a consumer to complete all steps of a transaction by using a mobile phone or personal digital assistant (PDA) rather than by going to a physical store or by voice. Downloading ring tones and screensavers and using different types of paid information (traffic reports, sports news, etc.) and entertainment services (SMS chats, games, etc.) are common types of mobile commerce, but mobile commerce transactions can also include purchasing physical goods such as books to be delivered offline. The results of this mobile commerce survey demonstrate the need for better business practices, better protection for consumers, and better recourse when problems arise related to mobile commerce. There also indicate that consumers should be encouraged to report their problems. This report is a call to action for the governments and to businesses involved in mobile commerce to implement good, consistent industry standards and legal protections for consumers and to provide easy-to-use, effective methods of redress.


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