The objective of the study is to scrutinize the more accurate equity advisors by using certain tools and select the most accurate equity advisors as per their needs. analyze which Equity Advisory Company makes more profit among the 3 companies. To analyze the accuracy of the Advisory Companies calls in equity trading. The study uses the stock data of 3 different securities i.e., HDFC securities, ICICI direct and Kotak Securities. The findings of the study would suggest which is the best equity advisory company among the three companies and the usefulness and limitations of the analysts’ recommendations in investment decisions, if the call is for intraday trading or a long call or a short call trading based on it. when the investor wants to invest in the stocks, whether he or she can rely on the recommendations of the best equity advisor.

KEYWORDS: Securities, HDFC, ICICI, Kotak.