Online pharmacy is a platform where a vendor sells medicines through an online portal. India occupies an enviable position in the field of Pharmacy. The country has an outstanding track record of exponential development, especially during the last two years. The pandemic shocked developed and developing countries in equal measure. As the world responded to this rude shock in different ways, there were paradigm shifts in buying medicines. Online Pharmacy became a new normal in India. A business line that was in its infancy in the country, became a multi-million trade. The past two years have seen a discernible shift in the way people acquire medicines online. This research is conducted to study the impact of demographic characteristics on online medicine purchases. It aims to gain a better understanding of the motivation that drives the online purchase of prescribed medications. It tries to focus on Indian consumers and comprehension of Internet pharmacies. The paper dwells on emerging perspectives in Online Pharmacies.

Keywords: Online Pharmacy, Demographic Factors, Age, Income, Medicine Purchase.