ISO 9001:2015

INFLUENCES OF VARIOUS FACTORS ON M-CONSUMER’S SATISFACTION AND TRUST ON M-COMMERCE

Rajshree Dilipbhai Makvana & Dr. Balvant Dhimmar

This study is basically deals with the theatrical part which is exploratory and descriptive in nature with objective of finding various factors which has influences on satisfaction level of m-consumer gained from utilization of M-Commerce (online m-shopping). The study has use secondary data in research methodology, well; the features of m-shopping as a part of m-commerce are mobile applications, performances of mobile websites, service and product quality, m-vendor, safety and security of personal and financial details are key factors influencing m-consumer’s satisfaction level. Further study also promotes m-shopping as a part of m-commerce among m-consumer. The conclusions explain the factors influencing satisfaction and trust, provide recommendations and suggestion for mobile vendor, mobile application encryption and service providers, and other m-commerce participants to increase number of m-consumers and their satisfaction level.

KEYWORDS: M-Commerce, m-Consumer, Exploratory, Mobile Websites, m-Shopping.


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