Digital transformation is one of the most crucial elements of the national transformation program within Saudi Vision 2030. The review of the literature highlights four main areas of digital transformation: finance, human resources, technical, and management awareness. This research aims to analyze decision-makers’ commitment to digital transformation, financial feasibility, resistance to change, software compatibility, and challenges. A structured questionnaire was designed to collect primary data from employees of Government, Semi-Government, Private organizations, and entrepreneurs. The regression between cost and digital transformation awareness (DTA) implied that the financial aspects of the initiative impact the level of digital awareness initiatives. The regression based on the variables of HR and DTA, shows, that there is a positive relationship between the two variables. Correlation analysis for the variables DTA, cost, human resource, and technological perspective indicated the highest level of correlation between DTA and cost while the lowest is between the cost and technology. The results of the hypotheses tested further indicate that there are differences in perceptions in the public and private sector organizations with reference to management awareness, employee resistance, market share, and customer satisfaction. Further, the paper discusses the impact on society and policy implications for the implementation of digital transformation initiatives.

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Keywords: DTA-Digital Transformation Awareness, HR-Human Resources, TECH-Technology.