This paper provides an elemental view of the intentions behind sustainable social entrepreneurship, applicable to the literature. The aim of the study was to identify the intentions that drive sustainable social entrepreneurship from the entrepreneurs located in Ahmedabad. The methodology used was collective case studies to define the intentions behind taking up sustainable social entrepreneurship by individuals. The case study analysis attempts to answer the intent to become a social entrepreneur by individuals. The findings of the study include the crucial factor(s) behind sustainable social entrepreneurship and in turn probe towards the question- guilt trip or giving back? This research article seeks to broaden the understanding of the researchers who would undertake social entrepreneurship research in the future.

KEYWORDS: Sustainable Social Entrepreneurship, Intentions, Qualitative, Methodology, Research.