The cement industry is one of the most vital industries in India. As cement is a crucial element of organizational development. The cement aids in plenty of roles such as in constructing industry, governments infrastructure plans, house construction, etc. these all benefits the development of the country and even upsurges in socio-economic growth as well. Cement has given the second most consuming material across the world. Indian cement is positioned in the second largest place in producing of cement. As we all are aware, cement is important in every aspect, like in constructing buildings, roads, offices, etc. Bringing marketing plans in the cement industry not only aids such aspects but is also linked in fetching the development in India, it has a capacity of production is 355 MT p.a. and per capita, utilization is 196 kg (Dubey, 2021). In recent, the government has come up with the action plans, such as bringing growth in smart cities, innovative policies, innovative marketing strategies, foreign policies, and many other development tactics are undergoing in India to fetch the cement industry in top-most level. The most significant raw material in cement production is stones, lime, and coal, and the remaining materials, etc are entailed in the Indian Earth. Thus, appropriate marketing tactics are applied to explore the Indian cement industry in a wider range.

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Keywords: Industries, Cement, Marketing Tactics, Innovative Policies, Business Sustainability.