Purpose: Environment friendly products and services are the source of sustainable businesses. Business units are focussing its efforts towards Green packaging as consumers are becoming conscious about the environment. The purpose of this paper is to understand Consumers perception towards green packaging for environment sustainability.

Methodology: A descriptive and analytical study was conducted through online questionnaires to understand the consumer perception towards sustainable packaging.

Findings: The study highlights that consumers are aware of the environmental benefit of going Green. Consumers responded positively towards green packaging and environmental sustainability but are price sensitive.

Practical/Social Implications: The study reveals information about consumer evaluation useful for marketers and researchers. Marketers and policy makers need to reconsider promotional aspects for green packaging.

Originality/ Value: The study provides insight for consumer buying behaviour as far as green packaging is concerned.