In India, women-owned businesses are becoming more significant as a result of economic liberalisation and globalisation. The institutional and policy framework for offering vocational education and training, as well as for developing entrepreneurial abilities, has expanded the possibilities for women's economic development. Women business owners typically exhibit strong levels of motivation, self-control, and self-direction. The whole economic development of society and the country depends on the social and economic advancement of rural women. The number of rural women who own their own businesses is rising, yet little attention is paid to their entrepreneurial potential, managerial skills, and socioeconomic contributions. Women's empowerment is achieved through the growth of female entrepreneurs. Self-fulfilment is a result of empowerment through entrepreneurship, which also educates women about their rights, status, and place in society. Through business ownership, women are gaining social and economic empowerment in the modern day. On the other side, rural women's empowerment is also quite important. The economic empowerment of rural women will contribute to the growth of our nation, and in order for our nation to truly advance in all fields, it is crucial to pay close attention to this issue. Women's economic development will contribute to the advancement of the family, the community, and the nation. Women's entrepreneurship is crucial for the status of women in society. It creates fresh options for both men and women to find work. The goal of the current study is to improve rural women's business skills, which will lead to their empowerment. Rural women entrepreneurs in India face numerous challenges and problems in starting and running their businesses. These challenges include lack of education, financial constraints, lack of market information, limited access to technology, societal and cultural norms, and inadequate infrastructure. This research paper aims to identify and analyse the challenges faced by rural women entrepreneurs in India and propose strategies to overcome these challenges. The study used a qualitative research design, with data collected through interviews and focus group discussions with rural women entrepreneurs in different parts of India. The findings suggest that the challenges faced by rural women entrepreneurs in India are multifaceted and interrelated, requiring a comprehensive approach that addresses both the social and economic factors that influence their business operations.

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Keywords: Women Entrepreneurs, Rural Development, Employment.