Organised retiling has attracted consumers due to convenience to the consumers in terms of one roof solution for many products purchase, easy access to variety of products and brands, ease in payment system, reliability about the quality and enjoyment of time. Due to entry of various malls in selected cities of Gujarat unorganized stores or kiranawalas business has-been affected to greater extent. The present study is in the same direction. We hake an attempt to know the impact of organised retailers on unorganized retailers in terms of change in sales of various product categories like Personal care Products, FMCG product, food grain and cosmetics. We have collected data from the retailers of the selected cities of Gujarat to measure the impact. We have also examine the change in consumer profile in the unorganized retailers after arrival of mall. Chi-square analysis has been carried out to know the influence of city on over all change in sales volume and pattern of the unorganized retailers of respective city. The study depicted that there change in sale composition of the relaters and change in consumer profile in selected cities due to marketing strategies of the different malls and consumer’s attitude towards organised retailing.