The city of Ahmedabad, much like the rest of the globe, has seen a significant rise in the number of people buying online, which is reflective of a general trend in consumer behavior. Because of the convenience, variety, and cheap prices offered by stores, many people in the city have begun to choose shopping online as their preferred method of purchasing goods. A study that was carried out in Ahmedabad investigated the level of satisfaction that customers had with internet shopping. According to the findings, the factors that had the most impact on the level of satisfaction experienced by customers were the ease of navigation of the website, the range of products offered, and the effectiveness of the delivery service. Other essential variables that contribute to positive shopping experiences are the availability of knowledgeable customer service professionals and the ability to accommodate a range of payment options (customer support personnel). On the other hand, issues such as concerns over the quality of the goods, delays in delivery, and difficulties with returns or exchanges may result in a decrease in levels of satisfaction. Generally speaking, residents of Ahmedabad like making purchases online; nevertheless, in order to meet the requirements of a highly competitive sector and to ensure that their consumers are satisfied, retailers need to continually develop the products and services they provide.