Influencer marketing has become an effective way for brands to establish a connection with consumers, notably in the hospitality industry, in the digital era. This study examines the consumer's perspective on the impact of influencer marketing, specifically influencer communication, credibility, and brand fit, on brand engagement within the hospitality industry. Data were collected from 200 participants using a structured questionnaire with Likert-scale items, and a quantitative research design was implemented. The hypotheses were tested and the relationships between the variables were examined using regression analysis, while demographic characteristics were summarized using descriptive statistics.  The results indicate that brand engagement is substantially influenced by all three independent variables. Influencer communication had the most significant impact, accounting for 41.4% of the variance in brand engagement. Influencer credibility and influencer-brand compatibility followed, accounting for 33.2% and 12.5% of the variance, respectively. These findings suggest that consumer engagement with the hotel brand is positively influenced by the influencer's perceived trustworthiness, straightforward and engaging communication, and alignment with the hotel brand.  The research establishes that influencer marketing is essential for the hotel industry, as it contributes to the development of consumer perceptions and the improvement of brand engagement. It provides practical implications for hospitality marketers in the selection and collaboration with influencers to cultivate authentic and enduring relationships with consumers.