ISO 9001:2015

ICT PAVING WAYS TO INNOVATIVE TOURISM IN INDIA

Deepak Khatri & Dr. Anukrati Sharma

Technological advancements have urged tourism companies all over the world to make innovations that cater to the needs of tourists. In recent times, ICT tools have become an integral part of the travel and tourism sector. Injecting ICT tools in the Indian tourism sector has not only contributed to the national economy but also has attracted both domestic as well as foreign tourists. Amid this awakening, the present study aims to evaluate the impact of ICT-based tourism operations on the Indian economy. An exploratory research method, along with data collected from various secondary sources, was used to conduct the research. The results suggest that ICT has the potential to help the Indian tourism sector grow while reaching potential customers. Since ICT is considered the beginning of a new digitalized era, it can help in coordinating and establishing uniformity across all components of the tourism industry such as tourist operators, guides, hotels, and MSMEs. With all the tourism products being digitalized, there can be better transparency, trust, openness, and experience in the digital value chain. ICT-based tourism can help in achieving sustainability in the ecosystem along with employment and revenue generation. Having said this, ICT can offer all these advantages at relatively lower costs, as well as increased reliability and compatibility. This study brings fresh insight for government and policymakers to chalk out ways to embed suitable ICT-based tools effectively in the tourism sector to contribute highly to Indian economic growth.


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