In the era of rapid technological advancement, electronic waste (e-waste) has emerged as a growing environmental concern. The improper disposal of electronic products has posed severe threats to ecological balance and public health. In response, companies have increasingly adopted green advertising and eco-branding strategies to promote sustainable behaviour and improve consumer perception. This study investigates consumer awareness, perception, and behavioural response to eco-branding initiatives, especially within green advertising campaigns that address e-waste management. By surveying 300 urban and semi-urban respondents, this research analyses the influence of green marketing messages on purchase decisions and brand loyalty. The study uses descriptive statistics, mean score analysis, and chi-square tests to interpret the consumer response across demographic segments. Findings indicate a positive but limited impact of green campaigns, with knowledge gaps and trust issues affecting adoption. The paper concludes by recommending strategic communication, educational outreach, and regulatory reinforcement to improve consumer engagement with e-waste-related green marketing.