Green consumption means both health consciousness and environmental consciousness. Green consumption is expressed in the use of products and services that meet user needs while minimizing the use of resources from nature and substances harmful to the environment as well as polluting emissions. Green consumption also means finding solutions to social and environmental imbalances through more responsible consumption behavior. This study investigates the awareness, purchase behavior, and motivating factors influencing the use of organic spices among students, with a specific focus on gender-based differences. Primary data was collected through a structured questionnaire and analyzed using statistical tools. The analysis revealed that while awareness of organic spices is high among both male and female students, significant differences exist in the challenges faced. This paper focuses on the consumption behavior and awareness of the concept and importance of green consumption of the students of 16-21 age group. This paper emphasizes on the awareness of the students of Baihata Chariali, Assam regarding green consumption with special reference to usage of organic spices in their daily life.
Article DOI: 10.62823/IJARCMSS/8.3(I).7770