With the era of digital revolution, strategies in marketing have also undergone a drastic change, transforming the manner in which organizations interact with their potential consumers. One of the world's largest automobile industries, the Indian automobile sector, is also undergoing a paradigm shift from conventional marketing to digital marketing strategies. This research presents a comparative analysis of the brand positioning and digital marketing strategies employed by two largest Indian automobile giants, namely Maruti Suzuki and Tata Motors. Maruti Suzuki, in its long-standing leadership of the Indian market, and Tata Motors, in its reputation for innovation and aggressive repositioning, both present disparate but valuable examples of digital tools being used to sway consumer action. The paper delves into how the two companies utilize digital channels like social media, search engines, influencer advertising, email marketing, and content marketing to improve discoverability and fuel customer interaction. Mixed-methods methodology is used, incorporating secondary data (marketing reports, official websites, digital campaigns) and constrained primary insights (social media responses and consumer reviews). The research is centered on the efficiency of these digital marketing strategies in influencing brand perception, customer loyalty, and sales increases. In-depth examination of the role played by SEO/SEM, targeted adverts, local language content, mobile-readiness, and AI implementation in digital marketing is covered. Brand positioning is examined across axes such as brand identity, recall, emotional connect, customer trust, and differentiation. Whereas Maruti Suzuki focuses on reliability, pricing, and mass-market accessibility, Tata Motors promotes itself across safety, innovation, and contemporary design. The contrast highlights how digital marketing allows each company to corroborate their brand stories and reach diverse customer bases. The results indicate that although both companies have aggressively implemented digital strategies, Tata Motors reflects greater creativity in content interaction and narrative, while Maruti Suzuki reflects wider reach because of its well-established history. The research concludes that a converged digital strategy incorporating data analysis, content personalization, and live engagement is essential to execute brand positioning effectively in the competitive Indian auto market. This study adds to the understanding of digital marketing dynamics in India's automobile industry and provides suggestions for matching marketing strategy with changing consumer expectations.