This research paper talks about the impact of e-commerce on traditional retail business. The research paper is to study and analyze the progress made by e-commerce in India. E-commerce stands for electronic commerce which provides a digital platform were you can buy or sell products online. E-commerce changes the consumers behaviour towards marketing. It is very innovating idea for retailing in India. India's most population lives in rural areas and e-commerce provide facility of market in that areas. E-commerce connect our country to new technologies and increases competition. E-commerce increases economic growth of our country by creating various job opportunities.