India's fast-paced digital transformation has not only changed the landscape of online retail but also enabled the quick commerce concept to emerge as a new trend alongside traditional e-commerce. The operational structure, delivery efficiency, technological adoption, and consumer satisfaction are the main areas of this study where the two models will be analysed and compared. With the help of secondary data from reliable sources like Statista, Invest India, and Deloitte India Reports (2020-2025), the research emphasizes that, in the past, the consumer drive for immediate delivery has been a major factor in redefining the business strategies' pattern. Besides, it also analyses major companies like Amazon, Flipkart, Blinkit, and Zepto, their service models, and customer interaction practices are assessed. The overall conclusion drawn by the study is that the Indian digital retail sector, which is changing rapidly, has future growth opportunities and sustainability challenges that need to be addressed