Social commerce in India is rapidly reshaping digital retail by integrating social interactions with online transactions. This study examines the key drivers social, technological, and system-level, that influence adoption and identifies the predominant models of social commerce in the Indian context. Drivers are analyzed through established theoretical perspectives to provide a robust foundation for understanding user behavior and to inform the development of future research models for academicians. The study highlights major models such as pure social commerce, influencer led social commerce, group buying, deal sharing, and conversational commerce, reflecting India’s community-driven and digitally connected consumption patterns. Findings offer actionable insights for businesses, platform designers, and policymakers seeking to leverage social commerce, while also contributing to the academic discourse on the theoretical underpinnings of social commerce adoption.