Women’s empowerment has undergone remarkable evolution in the 21st century, significantly influenced by the widespread adoption and integration of social media platforms into everyday life. These digital spaces have become pivotal arenas where ideas, experiences, and movements related to gender equality are shared, challenged, and redefined. This paper delves into the diverse perspectives on women’s empowerment as shaped and disseminated through social media, analyzing how these platforms have transformed traditional approaches to advocacy and social change. By serving as accessible and dynamic tools for education, networking, and mobilization, social media enables women to raise awareness about their rights, challenge prevailing gender norms, and foster solidarity across different communities and cultures. The study highlights the positive contributions of social media to women’s self-expression, economic empowerment through entrepreneurship, leadership development, and the creation of supportive communities that transcend geographical boundaries. Moreover, it critically examines ongoing challenges such as digital access disparities and the need for authentic representation, emphasizing the importance of inclusive and genuine empowerment narratives to ensure that the benefits of digital engagement reach women from diverse backgrounds and contexts.
Article DOI: 10.62823/IJEMMASSS/7.4(I).8195