Consumption is the back bone of economy but at whose cost?  India has middle class population almost equal to American population. They are the aspirants and lead economic growth. Unfortunately they are spending at the cost of their household prospects. The future of these aspirants financial stability will land in risk. The culture of luxurious spending without looking at their income generation capacity, using EMI and spending for fashion and luxurious lifestyle is a hurdle for their future financial stability. Asset building like buying land, house, gold and vehicles within their budget should be focused. The authors made an attempt to ‘provoke’ thought in the minds of such middle class and further researchers can address the issue in their research. This Article is prepared based on the general observation in the society and address by Prof. K. Nageshwar: A distinguished professor, journalist, legislator, and public intellectual known for his contributions to journalism, public service, and social mobilization.