This study investigates the key drivers influencing customer satisfaction with e-commerce websites in the Hadoti region, focusing on variables such as price, quality, return policy, and overall online buying experience. The research aims to assess the impact of these factors on customer satisfaction and to test the hypothesis that online buying experience positively affects satisfaction levels. Using data collected from 511 respondents, a multiple regression analysis was conducted to evaluate the relationship between the identified drivers and customer satisfaction. The study concludes that online buying experience significantly enhances customer satisfaction in the Hadoti region. The results underscore the importance of reliable customer support, transparent pricing, and value-driven promotional offers as key strategies for improving customer satisfaction and loyalty in e-commerce. The main aim of this article is to study the key drivers and factors affecting the online shopping in Hadoti region of Rajasthan.