In late 2019 Coronavirus (Covid-19) also popularly known as the “Wuhan Virus” surfaced in China and soon spread around the world. This caused a worldwide lockdown due to a pandemic crisis situation, where on 11th March 2020, WHO declared Covid-19 a worldwide pandemic. A week later, precisely on 19th March 20202, the Prime Minister of India - Shri Narendra Modi addressed the issue officially by announcing a #JantaCurfew with effect from 22nd March 2020, which was followed by a lockdown. The influence of Covid-19 was vulnerable on each group of individuals and organizations. Strategic planning on standard communication regarding health risk was focused through digital media i.e. social media websites like “X” (previously known as Twitter), Facebook and YouTube. by our government bodies. Impactful communication is crucial in managing situations, building trust, and ensuring effective decision-making. Alongside conventional communication, social media played a significant role in spreading awareness, reducing mental anxiety, clearing myths and curbing the spread of misinformation. This research explores best practices and lessons learned from recent Indian events, during the COVID-19 pandemic. This paper identifies key strategies like use of digital platforms, audience segmentation, and cultural sensitivity. The findings emphasize the need for adaptive communication strategies tailored to India’s diverse landscape. References are made to enhance communication frameworks for industries, and society. The use of social media for the government has been beneficial in terms of preventing the spreading of the “Wuhan Virus” and even other similar situations in future.