Rising use of electronic devices like mobiles and tablets leading to the growth in the social media platforms. After COVID 19 pandemic most of the businesses were disturbed because of the lockdown and here the social media platforms took the advantage. This platform is rapidly growing and its working is changing the competitive world leading to structural changes in businesses, its strategies and process particularly for women. For communication information social media platform is playing an important role. This research paper uses the qualitative analysis gathered from secondary sources like from various books, research articles etc. The research concluded that the WhatsApp is playing an important role in developing customer relationships and other platforms of communal broadcasting like Instagram and Snapchat are helping in accomplishing the goals of advertising. The study reveals that female entrepreneurs are appreciably using the societal media platforms for the expansion of business like promoting the product, its brand awareness, creation of leads, customer loyalty etc.