This conceptual research study examines the impact of shade and size inclusivity on consumer perception, brand equity, credibility, and trust by drawing on contemporary global brand models and relevant theories such as Social Identity Theory, Cultural Shift Theory, and Authenticity Theory. The research formulates a framework that illuminates the interrelationship among the key variables. This study intends to present marketing managers and brands with insights on leveraging shade and size inclusivity to strengthen customer relationships and market positioning in India by providing a holistic understanding of the factors that drive competitiveness and brand performance in the current market context.