The automobile market in India has become increasingly competitive, with customer happiness and service quality emerging as critical elements in retaining brand loyalty.  Hyundai Motors, a market leader in this industry, has built a good reputation for innovation and dependability, but there is not enough research on how customers evaluate its service centres in tier-two cities like Indore.  To close this gap, the current study looks into customer experience and satisfaction with Hyundai Motors' service centers, focusing on factors such as product quality, after-sales service, maintenance costs, and brand perception. A mixed-methods research strategy was used, which combined quantitative surveys and qualitative discussions to capture both statistical trends and deeper insights.  Data were gathered from 108 Hyundai vehicle owners in Indore via structured questionnaires and semi-structured interviews. Relationships between service quality aspects and satisfaction were tested using statistical tools ensuring reliability. The data show that build quality, comfort, and customer service are the most powerful predictors of satisfaction, while acceptable maintenance costs and spare parts availability improve perceptions of value for money.  Younger clients (20-30 years old) constitute the greatest consumer demographic, emphasizing the need for youth-oriented marketing techniques.  Furthermore, gender differences in ownership indicate unmet potential to target female customers. Managerial implications include improving after-sales support, utilizing digital interaction platforms, and stressing long-term value in promotional campaigns. Hyundai Motors can strengthen loyalty and maintain its competitive edge in India's dynamic vehicle market by matching service quality with changing customer expectations.