The rapid digital transformation of the Indian education sector has led to the emergence and expansion of Edu-Tech companies that rely heavily on strategic marketing to achieve growth and sustainability. Karnataka, particularly Bengaluru, has emerged as a prominent hub for Edu-Tech enterprises due to its technological ecosystem and skilled human capital. This conceptual research paper aims to compare traditional and innovative marketing strategies adopted by Edu-Tech companies in Karnataka and to analyze their relevance, effectiveness, and strategic implications. Drawing upon established marketing theories, innovation diffusion models, and digital transformation literature, the paper conceptualizes how Edu-Tech firms have transitioned from conventional marketing approaches to data-driven, technology-enabled innovative strategies. The study highlights key dimensions of comparison, stakeholder perspectives, strategic advantages, challenges, and future directions. The paper contributes to the existing literature by providing a structured conceptual framework that explains the evolving marketing landscape of Edu-Tech companies and offers strategic insights for academicians, practitioners, policymakers, and future researchers.