The present study examines the impact of rapid urban expansion on native plant diversity in Govindgarh, Jaipur, a region experiencing significant land-use transformation. Field surveys were conducted across urban, peri-urban, and relatively undisturbed areas to document native plant species composition, abundance, and distribution. The findings reveal a noticeable decline in native plant diversity in highly urbanized zones, accompanied by an increase in invasive and ornamental species. Peri-urban areas exhibited moderate diversity, acting as transitional zones, while less disturbed sites supported richer native flora. Urban development activities such as construction, road expansion, and changes in soil structure were identified as key factors contributing to species loss. The study highlights the need for sustainable urban planning and conservation strategies that integrate native vegetation to maintain ecological balance and preserve regional plant diversity in Govindgarh, Jaipur.