The current paper takes a look at the motivations and social negotiations involved in the adoption of vegan lifestyle among twenty seven (27) respondents in modern India. Semi-participant ethnographic research was conducted to explore how individuals get motivated to follow veganism through diverse and often overlapping approaches. Such decision making gets triggered by emotional discomfort after exposure to animal suffering and cruelty in the organized dairy, poultry and meat industries. Individual health concerns, environmental concerns, online information, social networks and relational influences also act as the main triggers for such transition. Many respondents shared that the vegan journey begins with food-related transition and then gradually extends into broader lifestyle changes. Veganism gradually affects their consumption habits, ritual participation, and even everyday interactions.  Instead of presenting veganism as a fixed belief, this paper approaches it as a lived and well negotiated process shaped by bodily experience, social context and availability of vegan options. Respondents describe initial phases of doubt, adjustment, resistance and eventual acceptance. Emotional reactions are common, yet long-term continuation depends on practical adaptation within family systems, workplaces, and community spaces. This study tries to position individual narratives of respondents within anthropological theories of food, purity, embodiment, and lifestyle movements. Therefore, this study aims to contribute to an understanding of dietary changes as a socially immersed process unfolding within the specific cultural landscape of Indian regions.