Finding skilled employees is one of the most challenging task which makes organizations to think about talent. Today, hiring potential candidates is more than just a trend—it has become a priority for HR teams. In this paper, we how employer branding, digital presence, and employee experience all contribute to influencing the hiring and retention of employees. The analysis discuss that a strong employer reputation significantly shapes whether employees choose to join and stay in a company. To succeed, organizations must match their online branding image with meaningful practices that genuinely reflect the ethics of their worker.