This paper aims to explores the evolving scenario of audio streaming services, latest trends in the digital audio streaming service market, factors responsible for the growth and popularity of  music streaming platforms, and analyses the growth opportunities for audio streaming services in future to survive in this highly competitive industry. The scope of the paper covers major audio streaming service providers currently operating in India, changing consumer behaviour and their consumption patterns. The study concludes that the streaming platforms need to use Artificial Intelligence responsibly and ethically to ensure data privacy of users.