Colorism, the prejudice or discrimination against individuals with a dark skin tone, especially within the same ethnic group, remains a deeply ingrained issue. In Indian context, it impacts social status, marriage, employment, and self-esteem, particularly among women. British Asian writer Shweta Aggarwal’s The Black Rose shares her Truth against Colorism and her battle with skin whitening cream addiction, highlighting gendered color-based discrimination. This research explores how The Black Rose portrays the psychological, emotional, and societal effects of colorism on women, placing it within feminist and postcolonial discourse. Through the protagonist’s experiences, Aggarwal critiques the fairness obsession and exposes internalized, normalized colorist biases. This paper examines the deeply rooted preference for fair skin in Indian society and how colorism—a form of discrimination based on skin tone—shapes identity, social perceptions, and relationships. It explores how fair skin is associated with beauty, status, and success, affecting individuals with darker complexions in areas such as marriage, employment, media representation, and social acceptance. The study highlights the role of media, cultural norms, and the beauty industry in reinforcing these biases, revealing how skin tone prejudice reflects and sustains broader systems of social inequality and class in urban India.
Gupta, E. & Padhan, B. (2026). Impact of Colorism on women: A Study of Shweta Aggarwal’s The Black Rose. International Journal of Education, Modern Management, Applied Science & Social Science, 08(01(I)), 165–170. https://doi.org/10.62823/IJEMMASSS/8.1(I).8671
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