Sustainable Supply Chain Management (SSCM) has become an essential approach toward responsible and effective business management for the creation of shareholder value and sustainable operations. SSCM integrates the supervision of materials, information and capital, as well as collaborative actions with companies in the supply chain while considering goals for triple bottom line dimensions: economic, environmental, and social aspects. SSCM shows gradual transitions from cost-cutting approaches to value-based solutions that capture supply chain management’s future vision. These range from green logistics to circular supply models, carbon footprint projects, and the use of technologies such as blockchain and AI to improve sustainability visibility. These actions not only reduce the environmental effects but also promote high ethical standards in employment and optimum utilisation of resources. However, several challenges are associated with the implementation of SSCM, predominantly in developing countries. Among them are facility limitations, weak regulations, lack of awareness, and resistance to change within stakeholders.  To address these issues, it is possible to review peer-reviewed journals and industrial reports and engage stakeholders and conduct capacity-building activities. Real-life examples from different industries indicate that servicing SSCM standards has benefits that may include minimised emissions, cost advantages, and enhanced brand image.  An analysis on how SSCM practices can benefit local development goals: Initiatives about SSCM can bolster these usually national objectives as the delivery of the triple bottom line, innovation, carbon-neutrality, and rural development. Supply chain management decisions integrated with sustainability practices not only add value to business operations and, as a result, help to increase competitiveness, but also contribute to the sustainable development of global society. This study establishes that analysis, integration, and the pursuit of an ethical approach are all integrated yet fundamental principles of the SCM discipline. Thus, it supports SSCM as away for improving the company’s long-term performance by providing value to customers and contributing to the betterment of society and the environment.