This research looks at how customer experience analytics affects brand loyalty in travel platforms focusing on a personalized travel technology platform in Chennai, India. The study analyzed 1,120 customer feedback responses across seven areas: customer experience, website and application quality, e-service quality, trust and reputation perceived value, customer trust and technology readiness. The study used percentage analysis, chi-square testing multiple regression analysis, reliability analysis and correlation analysis. The results show that customer experience is the important factor in deciding whether customers will come back with the highest beta coefficient and chi-square value. The overall regression model was strong explaining 61 percent of the variance in repurchase intention. Most responses were neutral showing that travel platforms need to improve customer experience to create customers. The study provides evidence for the importance of service quality and customer loyalty in emerging technology-driven travel markets and offers recommendations for enhancing customer engagement and loyalty.