Agriculture is the primary source of livelihood for many small farmers in Tamil Nadu, and paddy is one of the most important crops cultivated in the region. In Chengalpattu district, small paddy farmers often face challenges in marketing their produce, which affects their income and overall economic well-being. This study focuses on understanding the challenges in farm-to-market linkages for small paddy farmers, with special reference to marketing channels and price realization. The study uses a descriptive research design and collects primary data through structured questionnaires from 40 small paddy farmers in selected villages. The data were analyzed using percentage and mean analysis to identify major problems, marketing practices, and average prices received. Findings reveal that a majority of farmers depend on local traders and intermediaries, resulting in lower price realization. Key challenges include price fluctuations, lack of storage facilities, transportation issues, and limited access to market information. The study suggests improving direct market access, strengthening farmer groups, and enhancing infrastructure to improve farm-to-market efficiency and farmer income.
Article DOI: 10.62823/IJEMMASSS/8.1(II).8825