Green marketing has emerged as an essential strategy for organizations aiming to achieve sustainable development and long-term customer value. This research paper examines the role of green marketing in value development by analyzing consumer awareness, purchasing behavior and environmental responsibility. The study uses primary data collected through questionnaires and apply statistical such as percentage analysis. Correlation and chi square test to determine the relationship between green marketing practices and customer value development. The findings reveal that green marketing positively influences customer satisfaction brand image and sustainable value creation. The research concludes that businesses adopting eco-friendly marketing strategies gain competitive advantages while contributing to environmental sustainability.
Meena, D. (2026). Role of Green Marketing in Value Development. Journal of Modern Management & Entrepreneurship, 16(01(II)), 102?105. https://doi.org/10.62823/JMME/16.01(II).8884
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