The development of sustainability, ethical practices and the global vision of United Nations Sustainable Development Goals has influenced the entrepreneur career aspirations and mindset of Generation Z. Gen Z known for environmentally conscious and socially aware, view not only profit making activity but a way to create environmental and social impact. Existing research study entrepreneurial intention in isolation and there is limited study on combined influence of risk perception, motivation and responsible innovation on decisions which are sustainability oriented. This paper addresses this gap by providing an integrated framework which explains how motivational factors and risk perception, interact with responsible innovation to shape sustainable entrepreneurial intentions among Generation Z. On the basis of self determination theory and risk perception theory, this study highlights the role of intrinsic motivation, exchanging motivation and career opportunities. This paper further suggests that perceive risk like financial uncertainty and fear of failure, mediates the entrepreneurial intentions, whereas responsible innovation strengthen sustainably oriented entrepreneurial behaviour. This study contributes by combining psychological, cognitive, and the ethical dimensions into a holistic integrated model and offers the implications for educators, entrepreneurial support systems and policymakers.