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International Journal of Innovations & Research Analysis (IJIRA) [ Vol. 6 | No. 2(II) | April - June, 2026 ]

Consumer Preferences towards Telecom Service Providers: An Empirical Study in Madhya Pradesh

Saurabh Rokde & Dr. Pragya Sharma

The Indian telecommunication sector has experienced unprecedented growth, leading to heightened competition among service providers. Knowing the needs and preferences of consumers is important for improving the quality of service, customer satisfaction, and brand loyalty. This research examines the factors that affect consumer preference for telecom service providers in Madhya Pradesh. 500 mobile users in Bhopal were surveyed using structured questionnaires. Factor analysis indicated that network quality, pricing, customer service, and brand image are the most crucial determinants of consumer decisions. The research offers practical suggestions to telecom operators for enhancing service offerings and sustaining a competitive advantage.

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