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INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE (IJARCMSS) [ Vol. 9 | No. 3 (I) | July - September, 2026 ]

Digital Revolution and Customer Contentment in the Market for Smart Home Appliances: An Empirical Investigation of Indore City's Urban Households

Mr. Yogesh Kag & Dr. Bharat Bhati

This study looks into how consumer satisfaction in the smart home appliance market is affected by digital transformation in urban homes in Indore, Madhya Pradesh, India. Consumer purchasing criteria and post-purchase satisfaction measures have significantly changed as a result of the quick spread of Internet of Things (IoT)-enabled devices, AI-driven automation, and cloud-integrated ecosystems. 200 urban household respondents from prominent residential areas of Indore, such as Vijay Nagar, Palasia, Saket, and Rajendra Nagar, were given a structured questionnaire using a five-point Likert scale. The study assesses how functional automation features, perceived security risks, and user-interface (UI) usability affect total customer satisfaction. Multiple Linear Regression and One-Way ANOVA were used for hypothesis testing, and Cronbach's Alpha (α = 0.847) was calculated to confirm instrument reliability. The results show that while perceived security and connection concerns have a substantial negative impact (β = −0.210, p < 0.012), functional automation features (β = 0.422, p < 0.001) and UI ease of use (β = 0.315, p < 0.004) are significant positive drivers of satisfaction. For appliance makers and merchants navigating Central India's changing regional digital markets, the report offers specific strategic recommendations.

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