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INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE (IJARCMSS) [ Vol. 9 | No. 2 (IV) | April - June, 2026 ]

Intellectual Structure of Entrepreneurial Orientation and Performance in MSMEs

Preety Devi, Dr. Anshu Bhardwaj & Prachi Nirwal

Background: Micro, Small and Medium Enterprises (MSMEs) are an important component of global economic production but are extremely vulnerable when operating in the current market environment characterized by greater friction and environmental uncertainty. In order to sustain their survival amidst these dynamic factors, small businesses depend significantly on their internal strategic positioning, making Entrepreneurial Orientation (EO) as one of the most important organizational factors affecting the long-term performance and market competitiveness.

Objectives: The objective of this study is to systematically map and assess the overall global structure of knowledge, evolution of themes, and research trajectory of Entrepreneurial Orientation (EO) and firm performance in Micro, Small and Medium Enterprises (MSMEs).

Methodology: The overall data-set has been processed with a quantitative bibliometric approach and science mapping workflow, based on a final data-set of 258 specialized documents retrieved from the Scopus database. The network visualization and the structural matrix are created using VOSviewer software.

Result: The structural argument shows a deep geopolitical and conceptual reorganization of the domain. Traditional trans-Atlantic academic superiority has been replaced by an explosion of academic publishing in emerging economies of Asia, especially Indonesia and Malaysia. Thematically, it has moved from  legacy "posture-to-profit" assumptions and straight-line logic of traditional Resource Based View to more complex, integrated architectures.

Originality: This paper synthesizes the literature on small business strategy in comprehensive and objective manner, which addresses the fragmentation in existing small business strategy literature. The multi-decadal metadata patterns are organized into six explicit thematic taxonomy clusters and are monitored with chronological evolutionary, providing a one-to-one conceptual baseline for upcoming researchers.

Devi, P., Bhardwaj, A. & Nirwal, P. (2026). Intellectual Structure of Entrepreneurial Orientation and Performance in MSMEs. International Journal of Advanced Research in Commerce, Management & Social Science, 09(02(IV)), 118–128. https://doi.org/10.62823/IJARCMSS/9.2(IV).9169
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DOI:

Article DOI: 10.62823/IJARCMSS/9.2(IV).9169

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(IV).9169

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