The fast expansion of social media has had a significant impact on the health and lifestyle choices of young people in metropolitan India. Exercise regimens, nutrition plans, body transformation tales, and wellness trends are just a few of the fitness-related material that can be found on digital platforms like Facebook, YouTube, and Instagram. This study looks at the benefits and drawbacks of social media's impact on urban Indian youth's fitness culture. The study's foundation is secondary research on social media and juvenile fitness behavior that was gathered from academic publications, reports, and internet research. The results show that social media has been beneficial in raising awareness of active living, good eating, and physical fitness. Additionally, it has inspired youth to participate in fitness communities and make better lifestyle choices. Young people are under pressure to meet unattainable physical standards as a result of being overexposed to idealized body images and influencer-driven material. Problems including body dissatisfaction, stress, low self-esteem, harmful dietary habits, and an excessive reliance on appearance-based validation have all been exacerbated by this. According to the study's findings, social media can have both positive and negative effects depending on how it is used. As a result, encouraging healthy fitness culture among urban Indian youth requires balanced online participation and appropriate understanding.
Heju, L. & Peter, V. (2026). Impact of Social Media on Youth Fitness Culture in Urban India. Journal of Modern Management & Entrepreneurship, 16(03), 17–21. https://doi.org/10.62823/JMME/16.03.92
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