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INSPIRA-JOURNAL OF MODERN MANAGEMENT & ENTREPRENEURSHIP(JMME) [ Vol. 16 | No. 3 | July - September, 2026 ]

Impact of Quick Commerce on Traditional Retail in India: A Study of how 10-Minute Delivery Apps are Affecting Kirana Stores

Sagar Bidhuri & Jahnvi Dosaj

Since 2021, rapid commerce (Q-commerce) – ultra-fast delivery of groceries and daily essentials from small local shops or dark stores – has seen rapid growth in Indian cities. It is forecasted to generate $7–$11.5 billion with approximately 4,000–6,000 dark stores primarily located in major urban areas by early 2026. There are still approximately 13 million traditional “Kirana” stores across this nation and their sales contribute to the lion's share to the Indian sale of grocery and FMCG goods. This paper puts forth a simple question and relies only on secondary, publicly-available data, whether it is replacing the kirana shops or whether they are somehow going to be impacted differently. The paper identifies a real impact but one that's geographically constrained with data from NielsenIQ, company statements, government statements and peer-reviewed academic studies. In the largest metros in India which form another significant proportion of the FMCG spend, quick commerce had captured a rising share of the device's spend from traditional trade, every quarter till 2025. Outside these metros on which most of the kirana stores actually run, there is so little independent evidence and spectacular projections of the number of closures are coming from trade bodies, not substantiated data. The general trend is not of total upheaval but of uneven transformation: quick commerce has a head start in small purchases for convenience in metros and neighbourhood relationships / trust / credit remain relevance in most other parts of the world.

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