Online retail has expanded rapidly, but a basic weakness remains: shoppers often have to judge products without experiencing them in a realistic setting. Augmented Reality (AR) can narrow this experiential gap by allowing digital product representations to be viewed or manipulated within a consumer's own surroundings. This paper re-examines the author's doctoral data to evaluate AR as a consumer-oriented instrument of change in Indian online shopping. The analysis uses responses from 600 participants and concentrates on actual usage, acceptance, behavioural association and demographic variation. Sixty-eight per cent of respondents had used AR shopping features at least occasionally, while 42 per cent reported using them often or very often. AR usage was positively associated with reported changes in consumer behaviour (r = .399, p < .001). Adoption was substantially higher among urban respondents than rural respondents, while gender did not produce a significant difference in adoption. Age, however, was relevant to perceptions and to the way respondents assessed AR-related challenges and opportunities. The evidence indicates that AR can strengthen the experiential side of digital commerce, but wider transformation will depend on whether applications are useful, trustworthy, accessible and easy for diverse consumers to operate. The paper therefore interprets AR as a multidisciplinary retail innovation situated at the intersection of commerce, technology, marketing and consumer behaviour.