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INTERNATIONAL JOURNAL OF EDUCATION, MODERN MANAGEMENT, APPLIED SCIENCE & SOCIAL SCIENCE (IJEMMASSS) [ Vol. 8 | No. 3 (IV) Special Issue | July - September, 2026 ]

Impact of digitalization on Women Entrepreneurs: Opportunities and Challenges

Ms. Harsha Lal & Dr. Deepa Sharan

Digitalization has emerged as a powerful driver of transformation, influencing the growth and development of women entrepreneurship in India. This study examines the impact of digitalization on women entrepreneurs by identifying the opportunities it creates and the challenges it presents. The study uses a descriptive research design based on secondary data from journals, books, and credible online sources. The study provides a comprehensive understanding of how digital tools are reshaping entrepreneurial activities among women. The findings indicate that digital platforms such as e-commerce, social media, and digital payment systems have enabled women entrepreneurs to expand their businesses beyond geographical boundaries, enhance brand visibility, and access new markets. Opportunities such as remote working, online funding options, and networking platforms have further empowered women to balance personal and professional responsibilities while contributing towards business growth. Government initiatives like Digital India have also played a crucial role in promoting digital inclusion and economic independence among women. However, despite these advancements, several challenges persist. Issues such as lack of digital literacy, limited access to technology, gender bias, funding constraints, and trust deficits in supply chains continue to hinder the full potential of women entrepreneurs, particularly in rural and semi-urban areas. The study also highlights real-life examples of women entrepreneurs, such as Falguni Nayar of Nykaa, to demonstrate how digitalization can be effectively leveraged for entrepreneurial success.

Lal, H., & Sharan, D. (2026). Impact of digitalization on Women Entrepreneurs: Opportunities and Challenges. International Journal of Education, Modern Management, Applied Science &Amp; Social Science, 08(03(IV)), 32–38. https://doi.org/10.62823/ijemmasss/8.3(iv).9579
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https://www.researchgate.net/publication/349142798_IMPACT_OF_DIGITIZATION_ON_WOMEN_ENTREPRENEURS

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DOI:

Article DOI: 10.62823/IJEMMASSS/8.3(IV).9579

DOI URL: https://doi.org/10.62823/IJEMMASSS/8.3(IV).9579

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