The rapid growth of the digital economy has created new opportunities for women entrepreneurs in emerging economies by improving access to markets, financial services, and business networks. Digital tools such as e-commerce platforms, mobile banking, and social media have enabled women to start and expand businesses with relatively low investment. However, increased digital participation has also exposed women entrepreneurs to various cyber risks, making digital safety a critical concern. This study explores the challenges of digital safety and cyber protection faced by women entrepreneurs in emerging economies. It is based on secondary data collected from government reports, international organizations, and academic studies. The findings indicate a rising trend in cyber threats, including online harassment, phishing attacks, identity theft, financial fraud, and data breaches. Women are particularly vulnerable due to gender-based discrimination, lower digital literacy, and limited access to secure technologies. The study highlights that cyber insecurity has significant economic and social consequences. It can lead to financial losses, reduced trust in digital platforms, and limited business growth. In many cases, fear of cyber threats discourages women from fully participating in the digital economy. To address these issues, the paper emphasizes the importance of digital literacy, awareness programs, and the adoption of basic cybersecurity practices such as strong passwords, secure payment systems, and two-factor authentication. It also stresses the need for stronger legal frameworks, efficient cybercrime reporting systems, and collaboration between governments and technology companies. The study concludes that ensuring digital safety is essential for empowering women entrepreneurs and promoting inclusive and sustainable economic development in emerging economies.
Article DOI: 10.62823/IJEMMASSS/8.3(IV).9593